top of page
Amy Branding ccbw_-91.png

We can still be besties, because I have a ton of resources for mamas, creatives, and anyone looking to bring little moments of magic into their everyday lives. That was, after all, why I started this blog!

 

I'm talking creative tutorials, daily self-care rituals, and little tidbits to help you fall deeply in love with this one imperfect life. 

no worries!

SO...YOU'RE NOT INTO BUILDING A SUPER-COOL BIZ?

Amy Branding ccbw_-106.png

I'M AMY

what's up, babes?

Oklahoma unschool mom, quilter, crocheter (yep, we're totally making it a word), professional iced latte drinker, and f-bomb enthusiast.

My unofficial goal: to make every day just a little bit more magical.

My not-so-unofficial goal: to prove that you can build a profitable business without niching down. I'm a rebel, what can I say?

Amy Branding ccbw_-9.png

I refuse to have all my big, beautiful ideas shoved into a box.

AND IF YOU'VE READ THIS FAR, I HAVE A HUNCH YOU FEEL THE SAME WAY.

Early in 2024, I had a rather public meltdown about being burnt out. I mean, sure, it isn't ideal to post your worst moments on social media, but over 3000 people commented that they were feeling the same way (including some very well-known influencers). Feeling less alone helped me get out of a funk, but it didn't undo the fact that I had just publicly burned my business to the ground. 

The irony: I had so many juicy blog posts in my drafts folder, but I never hit "publish" because they weren't part of my niche. I was legit terrified to diversify my content.

Ya'll. Spoiler: your followers want more from you, not less. The only people that benefit from a niched-down business are the folks who run the Instagram algorithm. Your followers who really love your content want all the personal deets, the behind-the-scenes, and the TMI. 

Think about it. When you start following someone new, the first thing you do is look at their website. I wanna read their "about me" page, and all the personal blog posts to see what we have in common.

In short, if I'm gonna follow you, I need your content to be bingeable and relatable.

 

Like, drink an espresso at 6pm, because it's about to be a long night bingeable. If someone is only blogging/YouTubing/podcasting on one subject, they aren't bingeable. I'm going to tune out the second I get bored.

So after my public breakdown, I decided to make the content I wanted to see, and give my followers all the good stuff. Now, I have a business that's actually fun to operate, and creating content is like my morning coffee: it's the part of my day that I actually look forward to!

Don't believe me? Check out the latest blog posts:

Categories:

LOOKING FOR MORE?

A LITTLE MORE ABOUT ME

THE PERSONAL STUFF

Amy Branding ccbw_-88.png

I BET YOU HEARD I WAS A QUILTER

Well, you heard right. 

Kinda.

You see, I started my career in the quilting industry, but got really bored really fast. I woke up everyday wanting to share all the cool stuff floating around in my head, but I didn't because I had been told to "niche down."

After two years of writing patterns, I was so depressed I couldn't stand to look at my sewing machine. I wanted to do so. much. more.

So I got a little unhinged on social media (#AWKWARD) and announced the end of my pattern writing career. Except it wasn't the end. It was actually the beginning of my new, more expanded business that includes all. the. content. about parenting, self-care, branding and web design. I stepped fully into my mom-boss pants, and I wanna help ya'll do the same.

So yes, I'm a quilter. And a pattern writer. And I still work in the quilting industry. It's just not my entire identity anymore. 

If you're searching for quilt patterns, you're in luck—they're still available! But fair warning: I'm not going to flood your inbox every week with sales pitches. Quilting should be a source of joy, not stress. I only release new patterns when the inspiration strikes, and let me tell you, quilting has become a delightful hobby again now that it’s not my full-time gig.

Hey!

WANT SOME MORE TMI?

Favorite Snack?

chocolate

Image by Nathan Dumlao
Screenshot 2024-08-05 163410.png
Image by Nathan Dumlao
Image by amirali mirhashemian

Favorite Book?

the poisonwood bible

Favorite Child?

ummmm

IMG_8132.jpg
IMG_8132.jpg

iced latte

Favorite Drink?

Favorite Vacay Spot?

the mountains

Amy Branding ccbw_-40.png
  • I'm the Capricorn-est Capricorn evah.

  • I'm not afraid of spiders, but I'm terrified of jellyfish. Good thing I don't live near the ocean.

  • I'm into the woo, but not that into it, because some of it is just weird.

  • I love public speaking, but hate traveling. #introvertproblems

  • I don't have a morning routine. I just drink my coffee and start my day.

  • I have misophonia and alpha gal syndrome. Please don't invite me to dinner.

  • Despite my maximalist aesthetic, I'm very minimalistic (those giant fabric stashes on IG stress me out).

  • I'd rather mow the yard than clean the house.

bottom of page