Early in 2024, I had a rather public meltdown about being burnt out. I mean, sure, it isn't ideal to post your worst moments on social media, but over 3000 people commented that they were feeling the same way (including some very well-known influencers). Feeling less alone helped me get out of a funk, but it didn't undo the fact that I had just publicly burned my business to the ground. 

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The irony: I had so many juicy blog posts in my drafts folder, but I never hit "publish" because they weren't part of my niche. I was legit terrified to diversify my content.

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I thought I had ADHD because I couldn't focus on just one niche (my therapist's kids are going to go to a great college one day). I'd get depressed when I tried to "stary in my lane." My creativity was nowhere to be found, because I was forcing myself to create so much creative content. Then I realized something: the people who I enjoy following are the ones who provide a variety of content. Like "drink a double latte at 6pm because you're going to be up all night binging their content" bloggers. My magic isn't JUST in writing quilt patterns, it's in the way I show up every. single. day. It's in the way I make my morning coffee, how I homeschool my kids, the cool things I do in my graphic design career...all of it. The reason I couldn't focus? I wasn't living my authentic path.

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During a morning meditation, my intuition told me that it isn't my job to stress about HOW I'm going to run my business, it's my job to show up authentically and let the right people find me. So I quit launching quilt patterns, got a "regular" job (in the quilting industry...how dreamy!), and started focusing on helping other women make everyday magical.