Why You Should Name Your Business After Yourself

If you’re on the fence about using your own name for your business, let me stop you right there. Naming your business after yourself isn’t just a branding choice—it’s a power move. While trendy, niche-specific names might seem like the better option, using your name gives you higher profit potential, brand longevity, and ultimate freedom to evolve. Here’s why your name is your biggest business asset.

1. Brand Recognition = Higher Profit

When people hear your name, they associate it with you—your expertise, your reputation, and your unique magic. That’s powerful. Instead of building recognition around a business name that might take years to establish, you’re making yourself the brand from day one.

Why This Matters:

• People buy from people, not faceless brands.

• Your name becomes synonymous with expertise, making it easier to charge premium prices.

• Big-name entrepreneurs (think Marie Forleo, Jenna Kutcher, Gary Vee) are their brands. If they had picked niche-specific names, they’d be less recognizable—and probably less profitable.

Example: Imagine launching as "The Quilting Queen," only to want to expand into general creative business coaching later. Now, you either have to start over or rebrand. But if your name is already the brand, you can seamlessly introduce new offers without confusion.

2. Freedom to Pivot Without a Rebrand

Your business will evolve. Your passions might shift. Your audience might grow. The last thing you want is a name that boxes you in or forces you into a costly rebrand.

Why This Matters:

• If you start with a niche-specific name, you might outgrow it—fast.

• Rebranding is expensive (think website redesigns, new branding, lost recognition).

• Your name allows you to expand into new offers, services, or industries effortlessly.

Example: A business named "Blogger Boss Academy" might make sense today, but what if you decide to pivot into personal branding or social media strategy? A name like "Jessica Lang Studio" gives you room to evolve without losing brand recognition.

3. Responsible Ownership = Built-In Trust

When your name is on the brand, you show up differently. You take more ownership because your reputation is on the line. People inherently trust businesses that have a real person backing them.

Why This Matters:

• A faceless brand can disappear, but your name builds long-term credibility.

• Customers feel more connected when they’re buying from a real person.

• Trust = higher conversions and easier sales.

Example: If you buy from "Studio Luxe Co." and have a bad experience, you’re less likely to hold anyone accountable. But if "Emily Carter Studio" is selling the product, Emily’s name is directly tied to the quality—and that means she’s more likely to ensure an amazing experience.

How to Confidently Own Your Name in Business

Still nervous about putting your name front and center? Here’s how to embrace it with confidence:

• If your name is super common, consider adding a creative touch (e.g., "Jessica Rae Studio" instead of just "Jessica Smith").

• If you’re worried your name is hard to spell, keep it but create an easy-to-remember domain or social handle.

• Trust that YOU are the differentiator. People are buying into your energy, not just your product.

Final Thoughts:

If you’ve been hiding behind a niche-specific business name, it’s time to rethink things. Your name is your biggest asset—it allows you to charge more, pivot effortlessly, and build trust faster than any trendy business name ever could. So own it, babe.

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